Altria E-commerce Project

Brief

The goal of this project was to design a responsive ecommerce website using existing components and “out of the box” functionality from AEM and Magento in order to complete development for the MVP version as efficiently as possible.

These designs are also bound by legal restrictions, as this is for a tobacco-derived nicotine product that mandates age verification in order to purchase. Throughout this document, you will observe references to “AA” and “AV.” AA means age affirmed, which limits access to parts of the site because the user has not yet completed the age verification (AV) process.

Leveraging experience from another similar assignment for Altria, my team worked closely with our development partners to ensure that we had fulfilled the requirements and set our creative team up to successfully achieve a quick turnaround in delivery.

Role: UX Design

Tools: Sketch, InVision, Keynote

Platform: AEM and Magento

Workflow: Agile (1-2 Week Sprints)