ARMANI BEAUTY SHADE FINDER TOOL
Brief
Our objective was to create an easy to use foundation and shade finder to help users find the Armani beauty product that best suits their preferences and needs.
As the lead UX Designer on this project, I created lo-fi wireframes and worked closely alongside the visual designer to ensure the quiz was user-centric, as well as met business and marketing requirements as outlined by the client.
Conversion was defined as the number of sales that resulted from the quiz, as well as accompanying sales from suggested products. We also measured the number of quiz results saved to Armani beauty profiles for future purchasing.
Role: UX Design
Tools: Sketch, InVision
Workflow: Agile (1 Week Sprints)
Image courtesy Free Stocks for Unsplash
Wireframes
Below are the wireframes shown alongside the final designs:
